How Cvent Helps Casinos Profit


Casinos are meant to be fun, exciting places where people can let their hair down and try their luck at games ranging from poker to roulette. The atmosphere is usually flashy and extravagant, the music is upbeat and there are plenty of food and beverage options to keep guests happy. But the real draw is the gambling, which combines skill and strategy with blind chance. Casinos strive to make the experience as enjoyable as possible for their guests while also ensuring that they can continue to profit from the business of playing.

A big part of that profitability is the knowledge casinos have about their patrons. They know what percentage of bets are expected to win, which is known as the house edge. And they also know the typical amount of money that a player can expect to lose in a particular game, which is called variance. These figures are calculated by gaming mathematicians, and casinos use them to predict what their gross profits will be for each game they offer.

In addition to this predictive power, casinos rely on their security staff to spot any unusual activities by their patrons. The way a dealer shuffles and deals cards, the locations of the betting spots on the table and the typical reactions and motions of players all have patterns that security can watch for.

Casinos are often ideal locations for group events like weddings, conferences and corporate retreats. Cvent’s competitive and search ads can help you drive more event bookings by putting your venue at the forefront of planners’ searches in your market and sister markets.