There’s nothing quite like stepping inside a casino, with its bright lights and the promise of riches if you win. But there’s more to casinos than just free drinks and stage shows that keep people in the building – they’re designed in ways that play on human psychology to make sure you gamble all night long.
From brightly colored floors and walls (typically a shade of red, which is thought to help people lose track of time) to noises such as coin drops from slot machines (even though coins stopped being used a while ago), casino design is carefully planned. Bright colors are used in a way that stimulates the senses, and sounds such as slot noises, music, and champagne glasses clinking create an incredible buzz of excitement.
Casinos also employ elaborate surveillance systems to keep an eye on everything. For example, tables have cameras that monitor all the betting chips on the table minute-by-minute so they can quickly spot blatant cheating such as palming or marking; roulette wheels are regularly monitored for statistical deviations from expected results; and casino employees check each and every game to ensure everything is running as it should be.
Finally, casino designers know that consumers often trust each other more than brands, so they focus on word of mouth. They highlight positive customer reviews, post video testimonials, and display pictures of lucky winners on the casino floor. This helps build brand trust and encourages players to come back for more.
